Cooling agent WS-23 and menthol are two different cooling agents that are used in various products. WS-23 is a synthetic cooling agent that is often used as a substitute for menthol in products such as toothpaste, oral products, air fresheners, skin creams, shaving creams, shampoos, sunscreens, and shower creams. Menthol, on the other hand, is a naturally occurring compound derived from mint plants such as peppermint and spearmint. It has been used for centuries for its cooling properties and is a common ingredient in various consumer products, including cigarettes and vaping liquids.

Here are some differences between WS-23 and menthol:

Origin: WS-23 is a synthetic compound developed as a cooling agent specifically for use in the vaping industry, while menthol is a naturally occurring compound derived from mint plants.

Flavor: WS-23 is flavorless and does not affect the flavor of the product it is added to, while menthol has a distinct minty flavor that can impact the overall flavor profile of the product.

Cooling effect: WS-23 is known for its clean, immediate cooling impact and has been found to cool primarily at the roof of the mouth, the back of the mouth, and the back of the tongue1. Menthol, on the other hand, offers a cooling sensation accompanied by a distinct almost minty flavor.

Durability: WS-23 is more durable than menthol. It does not easily chip, damage or scratch and is quite a hardy cooling agent. Over time, WS-23 may tend to lose its cooling effect1. Menthol, on the other hand, is less durable than WS-23 and may lose its cooling effect over time.

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