Axalta Coating Systems has renewed its strategic partnership with the Huajia division of the Yongjia Group under a new name, Axalta Huajia Coatings.

 

The reaffirmed joint venture reinforces the company’s leading position as powder coatings manufacturer. Source: Axalta

The reaffirmed joint venture reinforces the company’s leading position as a powder coatings manufacturer and innovator through continuously providing quality powder coating solutions designed to meet the needs of local and global customers.

 

Headquartered in Huangshan, China, Axalta Huajia Coatings is committed to building scale and focusing on localising its powder coating solutions for Chinese customers. With six powder coating operations across China, Axalta Huajia Coatings has increased manufacturing capacity and product range to meet the growing demand for high quality powder coatings for its customers in China. In 2014, Axalta added new capacity at the Qingpu manufacturing centre to meet the rapid growth of the China powder coatings market.

 

Ready for the challenge

 

Mike Cash, Senior Vice President and President of Axalta's global Industrial Coatings business, said, "Our China operation is critical to the growth of our global business. Demand for powder coatings in China is booming and Axalta Huajia Coatings is ready for the challenge. Combining our global technology and local expertise, we will further enhance our market leader position in the powder coatings industry in China.”

 

Axalta is focusing on adding new innovative products to meet the growing demand for high quality powder coating solutions. The recently launched "Alesta ZeroZinc", a zinc and heavy metal-free powder primer formulation is designed for customers who demand high performance and an environmentally responsible solution combined with the ability to help generate operational savings due to lower equipment maintenance costs.

 

Sun Yi, General Manager of the joint venture company, said, "Leveraging our global expertise and product resources, the Axalta Huajia Coatings brand delivers powder coatings of high quality to our Chinese customers and our continued partnership is committed to continue to deliver the finest quality product that our customers have come to expect. We are pleased to have launched several new coating products in China this year to further enhance our leading position in the market.”

 

Tang Xiao Lu, Secretary General of the Shanghai Chemical Industry Association, said, "Axalta Huajia Coatings is a leading powder coatings company in China, providing high quality products and solutions that encourages growth in China’s coatings industry and moves it towards a leading position globally. We look forward to seeing more companies in this market operate at the high standards set by Axalta Huajia Coatings.”

 

Axalta Coating Systems’ portfolio of powder technologies are an efficient, environmentally responsible method of finishing. "Alesta" and "Nap-Gard", Axalta’s flagship powder coating brands, serve a variety of industrial applications and are also used to coat vehicle parts such as chassis, brackets, wheels, seat frames, exhaust and engine components, providing colour, durability, and both heat and corrosion resistance.