Akzo Nobel invests in a new business structure for its Performance Coatings Business Area which is due to become fully operational in January 2015 and aims to reduce the number of global management layers. Performance Coatings will be managed through seven strategic market units under the leadership of Executive Committee member Conrad Keijzer. These units will focus on specific customer segments and technologies, namely marine coatings, metal coatings, powder coatings, protective coatings, specialty coatings, vehicle refinishes and wood coatings.

 

Performance Coatings is one of three business areas within Akzo Nobel, operating alongside Decorative Paints and Specialty Chemicals. The costs for this reorganization are included within the total restructuring charges of at least EUR 250 million for 2014. The company hopes that the new structure will help to improve profitability.