By Frank Esposito (SENIOR STAFF REPORTER)

TAMPA, FLA. — Little things can make a big difference for plastics firms in the hiring proc­ess, says industry veteran Russ Riendeau.
Speaking at the 2013 Plastics News Executive Forum in Tampa, Riendeau urged plastics business owners to overhaul their websites by including videos, pictures and images.
"Show faces of workers — not tools," said Riendeau, senior partner with recruiting firm East Wing Group in Barrington, Ill. "And stop using that picture of your plant on a sunny day with the flag flying and no cars in the parking lot. Young people don't care what the plant looks like. They want to know what's going on inside."
Something as simple as updating the building's lobby can have an impact on potential employees, he said. Providing interview training for hiring managers is another good move.
And don't be afraid to seek out new talent. "The default is to hire people with experience," he said. "That's just putting old wine in a new bottle."